• .

Displaying items by tag: media coaching

Friday, 17 December 2021 09:55

Chris Whitty's TV Commercial

Have you seen the call to action TV commercial the Government have put out to encourage the public to get a booster? What do you think of Chris Whitty's delivery? Does it feel impactful and a successful call to action?

 

We feel it lacks the impact it deserves. And won't therefore have the impact it desires so here's where we feel he went wrong, and here's some suggestions of how it could be more impactful.

 

1. Prof Chis Witty is clearly reading a script...if you are using autocue to deliver a message use it as a memory tool and not a reading device. You should try and learn your script as best you can. If you are reading you feel detached from what you are saying.

 

2. He feels very detached from his message. If you are not connected with what you are saying, your audience won't be either. See a script as something to bring to life, to play with, rather than something that restricts your delivery.

 

3. There's no emotional connection. Chris Witty's read is very dry. But when you are delivering information ask yourself 'what is the tone of my piece and how can I embrace it'? The tone here is a big call to action. A rallying cry to ask the public to take action.

 

4. He lacks energy. The camera always dilutes what you do. It doesn't add. So if you are ever speaking on camera, make sure your energy is up.

 

5. Visually it's very flat and lacks impact. Chris looks tired. Like he has lost the battle. But video is a visual medium, so visually you need to connect. So make sure your body is connected, speak from the heart not the head, and look to physically engage with your message.

 

Let us know what you think!

 

https://www.youtube.com/watch?v=uSJ1NUboB58

 

#mediatraining #government #pressconference #tvcommercial #borisjohnson #profchriswitty #video #messaging #calltoaction #covid19news #presentationskills #presentationskillstraining #communications #communicationskills

Published in News
gareth davies

Working With Gareth And Leon

gareth davies
leon campbell

Our tailor-made media coaching is based on over 20 years experience. And we are experts in bringing out your personality, making sure it is both personal to you and works with the brand you represent.

Gareth Davies and Leon Campell are two of the UK’s most successful TV Producers. They have worked with TV’s biggest presenters - Dermot O’Leary, Claudia Winkleman, David Beckham, Zoe Ball, Raymond Blanc, Rylan Clarke, Christine Bleakley…so we know what makes a good personality.

They have worked with all the major TV channels in the UK – BBC, ITV, Channel 4, Channel 5 and SKY - and have won a BAFTA! 

We’ve been trusted to work with some of the worlds most successful brands and their employees – Virgin Business, AOL, The Prudential Plc, Red Bull, Porsche, NIKE, Sega, the Ministry of Defence, ASOS...

So if you want bespoke media training that packs a punch get in contact.  

leon campbell
Published in Business Area
Thursday, 26 May 2016 09:41

Media Training Opener

Media Training

Our tailor-made media training is based on over 20 years experience.  You’ll work with BAFTA winning TV Executive Producers and BBC journalists who have worked with the biggest names in broadcasting.  Our success rate is exceptional and our reputation is unrivalled.  So if you want the best media training we'd like to work with you.

Media training can actually do you more harm than good - it's generic and old-fashioned.  The media is actually an exciting place to be so we will help you maximise your potential.  

We work with clients 1-to-1 or in a group, online or in person.  Our bespoke media training is tailor-made to your needs.  

Our clients are businesses of all shapes and sizes - from small business owners to global CEOs, from politicians to famous faces.

We work on a one-to-one basis or hold group sessions - in person and online…
Published in Business Area