Displaying items by tag: boris johnson speaker

Have you seen the call to action TV commercial the Government have put out to encourage the public to get a booster? What do you think of Chris Whitty's delivery? Does it feel impactful and a successful call to action?

We feel it lacks the impact it deserves. And won't therefore have the impact it desires so here's where we feel he went wrong, and here's some suggestions of how it could be more impactful.

1. Prof Chis Witty is clearly reading a script...if you are using autocue to deliver a message use it as a memory tool and not a reading device. You should try and learn your script as best you can. If you are reading you feel detached from what you are saying.

2. He feels very detached from his message. If you are not connected with what you are saying, your audience won't be either. See a script as something to bring to life, to play with, rather than something that restricts your delivery.

3. There's no emotional connection. Chris Witty's read is very dry. But when you are delivering information ask yourself 'what is the tone of my piece and how can I embrace it'? The tone here is a big call to action. A rallying cry to ask the public to take action.

4. He lacks energy. The camera always dilutes what you do. It doesn't add. So if you are ever speaking on camera, make sure your energy is up.

5. Visually it's very flat and lacks impact. Chris looks tired. Like he has lost the battle. But video is a visual medium, so visually you need to connect. So make sure your body is connected, speak from the heart not the head, and look to physically engage with your message.

Let us know what you think!

https://www.youtube.com/watch?v=uSJ1NUboB58

#mediatraining #government #pressconference #tvcommercial #borisjohnson #profchriswitty #video #messaging #calltoaction #covid19news #presentationskills #presentationskillstraining #communications #communicationskills

We offer presentation training, presenter training and presenter coaching for politicians.  On a daily basis politicians need to deliver presentations and speeches that feel authentic but also give important information.  We can help with your script, your presentation style and technique. 

During lockdown we've watched the simply amazing Hillary Clinton and the Michelle Obama documentaries on SKY and Netflix.  They are a great watch, as not only do we get to see behind the scenes of the lives of these two remarkable women, but we also get to see the craft of putting together a good speech.  

The Hillary Clinton documentary ‘Hillary’ focussed a lot on how the public had an instant view of her, simply by how she looked.   And every aspect of her speeches was analysed by a team - from writers to press advisors.  It was a great demonstration of how much skill goes into coming across as a great leader.  It’s a four-hour portrait of arguably the most famous female figure in modern politics and a must-see for any aspiring speaker.  

Boris Johnson has clearly had media training since he was made Prime Minister - he's adopted his own style - the clenched fist, the repetitive use of pauses - a style that feels rehearsed and placed, rather than a style we feel that feel should feel authentic and honest.  

Michelle Obama is a great speaker, and her Neflix documentary 'Becoming' is a fascinating window into how her speeches have inspired a nation.  Her warmth and passion shines through - a woman who speaks from the heart, who delivers speeches with great authority, accessibility and inclusivity. 

Developing your own presentation style as a politician is incredibly important, and it's an art that needs to be worked on and also constantly reviewed.  So if you want to the best presenter, communicator and politician we'd love to help you.