Mastering the Art of Presenting to Camera: Media Training Tips for Confidence & Impact

Presenting to camera can feel intimidating, but with the right techniques, you can own the screen with confidence. Whether you're giving a media interview, recording a corporate video, or hosting a webinar, camera presence is a skill you can master. At The Presenter Studio, we specialize in media training that helps professionals communicate with clarity, confidence, and impact.

Here’s how to present to camera like a pro:

1. Think of the Camera as Your Best Friend

The biggest mistake people make? Seeing the camera as a cold, intimidating lens instead of a trusted friend. Shift your mindset—imagine you're talking to someone who genuinely supports and listens to you.

This simple trick helps with nerves, energy, tone, and pace. When you feel relaxed, your delivery becomes more engaging and natural.

2. Interviews: Who Are You Talking To?

In an interview setting, there are always three people in the conversation:

1. The interviewer – the person asking the questions.
2. The audience – the viewers at home or online.
3. You – the expert delivering the message.

Where Should You Look?

• Looking at the interviewer? This makes the conversation feel intimate and authentic.
• Looking at the camera? This creates a direct connection with your audience, making them feel spoken to personally.

Decide before the interview which approach works best for the format and your message.

3. Don't Shout! The Mic is Doing the Work

A common mistake in presenting to camera is over-projecting. If the camera is far away, you might instinctively raise your voice—but remember, if you’re mic’d up, you don’t need to.

Speak at a natural volume—your mic will capture every word. ✔ Focus on tone and clarity rather than volume. ✔ Avoid sudden changes in pitch that can sound unnatural on playback.

Check out the media training courses we run here:  https://www.presenterstudio.com/business-presenter-training/media-training