One of the golden rules of media training is simple: less is more. Too many presenters — whether they are new to the industry or seasoned professionals — fall into the trap of overexplaining. They circle around their point, padding every sentence with unnecessary words until the original message is lost in the fog.
The problem with waffle is that it forces your audience to work harder. They have to sift through the clutter to find the value. And in today’s media landscape, where attention spans are short and competition for viewers is fierce, you can’t afford to lose people in the first few seconds.
Great presenting is about clarity. It’s about choosing the one key idea you want to land and delivering it with precision. Think of your words like high-quality ingredients — you don’t need to drown them in sauce.
When you cut the waffle, your delivery gains energy. Your key messages stand out. Your audience feels respected because you value their time. This doesn’t mean stripping away your personality or warmth — it means using those elements more effectively. The tighter your delivery, the greater the impact.
Media training helps you spot the unnecessary words, the tangents, and the filler that creep into your speaking style. Once you remove them, you’ll discover that you not only sound more confident — you are more confident. And that confidence is what your audience will remember.
Find out how we can help you craft your message: https://www.presenterstudio.com/business-presenter-training/media-training