Don’t be generic! Too many presenters try and appeal to everyone, whereas you actually need to find out your USP.
Find your own style of presenting – from your scripts, to how you stand etc. There are actually no one-size-fits-all rules to how to be a good presenter – so work on your own brand. But make sure you brand yourself according to the area of work you want to work in…
All the genres of TV are very different to each other, and it’s very rare for a presenter to work across them all.
The main genres are:
All of our training is specific to the genre of work we think you are best suited to. So it pays to be different and it also pays to know where you’d fit in!