Have you seen the call to action TV commercial the Government have put out to encourage the public to get a booster? What do you think of Chris Whitty's delivery? Does it feel impactful and a successful call to action?
We feel it lacks the impact it deserves. And won't therefore have the impact it desires so here's where we feel he went wrong, and here's some suggestions of how it could be more impactful.
1. Prof Chis Witty is clearly reading a script...if you are using autocue to deliver a message use it as a memory tool and not a reading device. You should try and learn your script as best you can. If you are reading you feel detached from what you are saying.
2. He feels very detached from his message. If you are not connected with what you are saying, your audience won't be either. See a script as something to bring to life, to play with, rather than something that restricts your delivery.
3. There's no emotional connection. Chris Witty's read is very dry. But when you are delivering information ask yourself 'what is the tone of my piece and how can I embrace it'? The tone here is a big call to action. A rallying cry to ask the public to take action.
4. He lacks energy. The camera always dilutes what you do. It doesn't add. So if you are ever speaking on camera, make sure your energy is up.
5. Visually it's very flat and lacks impact. Chris looks tired. Like he has lost the battle. But video is a visual medium, so visually you need to connect. So make sure your body is connected, speak from the heart not the head, and look to physically engage with your message.
Let us know what you think!
https://www.youtube.com/watch?v=uSJ1NUboB58
#mediatraining #government #pressconference #tvcommercial #borisjohnson #profchriswitty #video #messaging #calltoaction #covid19news #presentationskills #presentationskillstraining #communications #communicationskills
Presentation Skills Training:
We offer something extra special and unique when it comes to presentation skills training.
We have over 20 years experience working in the media with some of the biggest presenters on TV – Claudia Winkleman, Tess Daly, Dermot O’Leary, Raymond Blanc, Zoe Ball, Roman Kemp, Rylan, Sara Cox – the list goes on.
We are all about personal branding and marketing – helping you find and develop your own style and voice that works for your business and your customer.
It’s crucial for us that your presentation skills training is as unique as you are, so everything we do is bespoke.
Presentation skills coaching can all too often be too corporate, and we can help you and your business stand out, be authentic and therefore make sure your message has the maximum impact.
We’ve worked with a long list of great brands and businesses – ASOS, Lush Cosmetics, NIKE, Prudential, Virgin, AOL, The Guardian, Sage….
So if you want presentation skills training that is a step above the rest drop us a line.
We offer bespoke presentation skills training. Our training is based on over 20 years experience working with some of the UK's biggest presenters - where we write their scripts and produce them on the day. It's these skills and experience we apply to the corporate sector, offering something unique and high level when it comes to presentation skills. We've worked with a long list of very exciting brands - Porsche, Sage, ASOS, Red Bull, Virgin Media, Conde Naste and also small business owners - beauty salons, jewellers, gyms. So if you want exceptional tailor-made presentation skills training get in touch with us.
We love working with corporate companies - from charities to brands...This week we were working with The People's Postcode Lottery and the wonderful Danyl Johnson - who you will know from The X Factor and also The People's Postcode Lottery TV commericals etc. We had a fabulous day working with Danyl giving him some tips and skills so he can really thrive in all the opportunities that are now coming his way. Presenting on camera is no easy feat - how to deal with scripts, how to be 'me', what does the business I am working for need from me? So our presenter training gives you expert training so when it comes to working on camera you can be the best you can be. We've worked with some fabulous brands over the years - ASOS, Prudential, Porsche, Red Bull - it's work we love to do!
We’ve worked with the worlds biggest brands– Virgin, AOL, Prudential Plc, Red Bull, NIKE, Porsche, ASOS...
Our tailor-made presentation coaching is based on over 20 years experience. And we are experts in bringing out your personality, making sure it is both personal to you and works with the brand you represent.
We’ve worked with TV’s biggest presenters - Dermot O’Leary, Claudia Winkleman, David Beckham, Zoe Ball, Raymond Blanc, Rylan Clark-Neal, Christine Bleakley…we've won BAFTAs, NTA awards...you name it!
Many of the presenters we work with present TV’s biggest programmes and events, some are BAFTA award winning - so if you want the best in presentation coaching we’d love to work with you.
We offer something unique, up-to-date and rather special in the all-too-sterile world of presentation skills training!
We'll help you look at your presentations differently as we help you develop your own style, voice and presentations.
We will design a bespoke training programme based on your needs. .
Our unrivalled experience is based on over 20 years in the media producing TV's biggest shows and working with TV's biggest presenters.
We work with companies of all sizes - clients include AOL, Virgin Media, NIKE, Prudential, Sage, Conde Naste, Lush, ASOS, SEGA, SKY, Red Bull...
We work on an individual or group basis, in person or online - from two hour coaching sessions to full days training.
We offer something extra special in the all-too-grey world of presentation skills training and presentation skills coaching.
Our bespoke coaching sessions are tailor-made to your needs, helping you develop your own style and have the maximum impact.
We have detailed 360° approach so will advise you on everything from your script to your visuals, ensuring that your presentation is authentic and impactful.
We work with clients on a wide range of presentation work - business events, online presentations, webinars, internal meetings, social media content and much more.
Here are five things that make our presentation skills coaching special:
1: WE ARE BAFTA AWARD-WINNING COACHES WITH OVER 20 YEARS EXPERIENCE: We have an exceptional track record working with clients of all levels of experience.
2: WE HAVE WORKED WITH THE WORLD'S TOP BRANDS, PRESENTERS, AND BUSINESSES: It's our jobs to 'produce’ the Presenter and write their script, and we've worked with everyone from Claudia Winkleman, Graham Norton, Rylan Clarke, Zoe Ball, Sara Cox to Christine Lampard and we've also worked with international stars from David Beckham OBE to Madonna to politicians.
3: WE WILL DESIGN A BESPOKE PRESENTATION SKILLS TRAINING PROGRAMME FOR YOU: Everything we do is bespoke. We don’t have a 'one size fits all' approach to presentation skills. We'll do extensive research into your business, your audience or customer and the context of your presentation. All our sessions are detailed, expert led, and unique to your needs.
Our sessions will focus around two essential ingredients:
Our bespoke training work can be of any duration to suit your needs - from two hour coaching sessions, to group sessions across full days. We've coached clients on everything to hosting monthly meetings, to key-note presentations, to virtual and hybrid events to storytelling, to dealing with nerves, to content creation for your influencers on social media, to in-store demonstrations.
4: AN EXCEPTIONAL TRACK RECORD: We have an exceptional client list, and work with businesses big or small and with CEOs, business owners, politicians, sports stars and journalists - ASOS, Prudential Plc, Red Bull, Sage, Porsche Racing, NIKE, National Pharmacy Association, Virgin Media Business, AOL, Simpson Millar Solicitors, The Huffington Post, The Guardian, Lush, Conde Naste, Rosemary Water, ATD Direct, WCRS, GQ, Vogue, Fenty Beauty, SKY, KVD beauty, SEGA, Ole Henriksen.
5: A 360° CREATIVE APPROACH: We are experts in content creation and production so will feedback on every aspect of your presentation or event from your visuals, to your set, to your staging. We'll help you stand out from the crowd, and realise that presentations are a truly exciting thing to do!
Everything is bespoke to you and your type of presentation, ensuring we get exceptional results. The length of our sessions are also bespoke to your availability.
We can discuss the various options:
OPTION 1 - one-to-one two hour coaching sessions in person or online.
OPTION 2 - one-to-one full day or half day coaching in person or online.
OPTION 3 - group coaching sessions in person or online.
In advance of our presentation skills coaching session we’ll send you a form to fill in. This allows you to share more information about your company, customer, and service so we can get to know you, your business and your needs. We'll then undertake detailed research into your business, brand, and customer – from looking at your website to social media to any previous presentations or content.
Based on your needs, our research, length of the session, and number of attendees we will design your bespoke training package. If you want us to look into a specific area of presenting for a specific session we do that too - just get in touch, and we'll then develop a programme for you.
Our sessions are both practical and informaton led with detailed individual coaching and feedback,
We always start with an evalutation of you, your business and your customer - putting all of our work into context. We’ll look to discuss some crucial areas:
Presentation training can do more harm than good if it’s not personal to you. Our coaching sessions help you develop your own voice and style, ensuring you come across as authentic and ‘on brand’. We will enourage you to find your own language and your own type of presentation.
We’ll ensure your presentation works with the brand of your business and suits your customer/audience.
We are experts in script writing and will ensure that your scripts are personal to you and have the desired impact. We’ll explore these key areas:
Our check list of do’s and don’ts will take your presentations to the next level and look at both how to be a good presenter, but also how to structure, write and craft a good presentation.
If you are using slides they can be the death of a presentation, and presentations can rely too heavily on them. We will help you use slides more effectively and for maximum impact.
Each presenttation you do should start as a blank piece of paper. It's a creative opportunity to come up with dynamic ideas. We will develop every aspect of your presentation – from your delivery, to your music, to your visuals, to what you wear.
If you need us to come to the event on the day we can - working with you in the space can put the icing on the cake.
We work with a whole range of businesses around the world - big and small.
Our clients are repeat customers, and we pride ourselves on good relationships.
Our clients include ASOS, Prudential Plc, Red Bull, Sage, Porsche Racing, NIKE, National Pharmacy Association, Virgin Media Business, AOL, Simpson Millar Solicitors, The Huffington Post, The Guardian, Lush, Conde Naste, Rosemary Water, ATD Direct, WCRS, GQ, Vogue, Fenty Beauty, SKY, KVD beauty, SEGA, Ole Henriksen.
And we've worked with many high profile celebrities including Zoe Ball, Dermot O'Leary, Claudia Winkleman and sports stars including Mark Webber, Bonita Norris, and Colin Jackson CBE.
Check out our amazing testimonials on the next page.
Here are a sample of the amazing testimonials we receive from our clients:
“You blew us away. It was the best session we have ever had. The feedback from everyone has been incredible. Everyone found it fantastic, energising and well thought out. I will highly recommend you to other parts of the business. It was brilliant".
SKY
“Everyone was really impressed. Thanks again for making it so easy!”
Virgin Media Business
“Some great sessions with great learning.”
ASOS
“I’d recommend this to anyone.”
AOL
“A big thank you! Your coaching made a huge difference.”
Prudential Ltd
“I just wanted to say a huge thanks. The feedback has been brilliant. And it was thoughly enjoyed by all”
KENDO - Fenty Beauty, KVD Beauty, Ole Henriksen.
“Working with The Presenter Studio is great, easy going and fun, but still totally professional. I look forward to working with them again.”
Colin Jackson CBE.
“Thanks again for the session. Everyone got so much out of it. You guys really know what you are doing!”
SEGA.
“They are fun but super professional to work with. I learnt a lot in a short space of time, cheers!”
Mark Webber, Porsche
“I wish I'd done this years ago. I will definitely be recommending you! Thanks loads.”
Bonita Norris - Everest Climber and Motivational Speaker
“It was a great success and all your support paid off. Thanks!”
The Guardian
“Thanks so much for all you taught me. This has given me the confidence and knowledge to be much better at what I need to do.”
Red Bull
“I’m now so much more confident.”
National Pharmacy Association
“I learnt so much from your feedback to everyone. Thanks so much for your candor and constructive critique. You did a wonderful job especially given that it was a virtual experience!”
Strategic Development Network
“This was just excellent. Thankyou for designing such an engaging tailored session.”
Newcastle University
“Thanks once again for the training day. We have received excellent feedback from the team!”
GAMA Healthcare.
To train 89 of the SKY team as part of their away day experience in presentation skills for online, meetings, and general presentation work.
After initial conversations with the team we developed a bespoke training programme covering everything from presentation skills, to content creation.
We had 3 hours to coach 89 clients flown from all over the world to work with us. Clients worked in teams and received individual coaching around various exercises.
“You blew us away. It was the best session we have ever had. The feedback from everyone has been incredible. Everyone found it fantastic, energising and well thought out. I will highly recommend you to other parts of the business. It was brilliant".
SKY
These were two hour 1-to 1 in person coaching sessions at Prudential's offices in London for two of their Executive Directors. They were both giving a presentation at the company's annual review..
In advance of the sesssion we were sent their forms, scripts and sent a proposal for approval, and then we designed a bespoke presentation skills training programme.
One Executive Director was going to be the host of the event. The other was giving a 30 minute presentation. Prudential Plc are a regular client.
We worked with the client on their personal brand – how do they want to come across, and what do they personally want to get out of the event? And we explored the brand of the business, the purpose and tone of the event – how do Prudential want to come across, what is their overarching message and how can we best capture this?
We gave feedback on their scripts, which lacked personality, shape, structure, tone and weren't written for their voice. We explored ideas on how they could be more impactful, from how to use the audience, music, to is ’30 minutes’ really necessary'? We came up with a ‘watercooler moment’ for the end of one client's speech - he wanted to get people talking, it was a tough one to pull off, but he did it!
And for the one client who was the host we very much worked with her to embrace and maximise the opportunity - making it personal, varied, punchy, and fitting for the event.
We worked on their presentation skills, focusing on shape, tone, message, personality, pace – all things that when combined help to pull off a winning presentation. There was a long list of practical things we worked through – confidence, how to remember the script, visuals, microphone technique, and how to control nerves, entrance music, use of the stage...
And both speakers had fantastic feedback, and we continue to work with Prudential Plc.
"A big thank you! Your coaching made such a difference." Cathy Lewis, Non Executive Director Prudential International Assurance.
"The event was a huge success and your support really paid off." Brad Jennings, Director of Transformation Engagement, Prudential Assurance.
A one day presenter training and presentation skills coaching session for 4 members of staff - to include both on camera presenting work and presentation skills.
Each attendee is sent a form, where they can tell us about themselves, their business, their role, the type of presenting they do, and what they want to get out of the day.
We then designed a day's presenter training including writing scripts to workshop, and booking camera crews and lighting.
The morning focussed on on-camera presenting, and the afternoon on presentation skills.
We started by taking a step back, looking at the brand of the business, their customer, the ambition of the business and the purpose of their video content. This ‘re-group’ really helps the clients to revaluate, refocus and puts everything we do into context.
We discuss the importance of finding your own voice, but one that works within the voice of the business – and that is the core purpose of the whole day – to explore, develop and establish each individual’s presenting style.
There are no general rules to how to be a 'good presenter' – instead it's all about embracing your points of difference. So we chat you through our checklist of things to think about when it comes to being ‘you’ and ‘believable’ on camera.
We worked with the clients in lots of different ways, with and without scripts. Each exercise is about building their brand, with detailed feedback and individual coaching.
Scripts play a big part in what we do – the foundation to a good presenter is understanding what makes a good script, how to make it your own, and how to deal with any information you might need to get across.
The afternoon was spent looking at presentation skills. We started off with our do’s and dont’s on everything from structuring and writing scripts and content, before giving feedback on the scripts they had previously written.
Much time was then spent rewriting scripts, before we worked with each person individually on delivering their new presentation in front of the room.
We end the day discussing their personal brands, bringing together all the work we have done.
And we received fantastic feedback:
"Thanks so much to you! The sessions were amazing", Lise Colyer, Communications Sage Foundation.