In media appearances, how you look matters – not just in terms of style, but in terms of story. Your clothes send a message. They say something before you’ve even opened your mouth. So what are they saying about your brand?

At The Presenter Studio, one of the first things we ask clients is: Does what you’re wearing reflect the tone and feel of your business? For example, if you’re a relaxed, creative founder, a stiff suit might make you look out of step with your brand identity. Equally, if you’re representing a high-end corporate firm, a casual t-shirt might feel off-brand or unprepared.

Your appearance should support – not contradict – your message. It’s not about fashion. It’s about consistency. Colour, texture, formality, accessories – all these elements help create a visual impression that needs to align with how you want to be perceived.

And it’s not just about the brand. It’s about you, too. You need to feel comfortable and confident. Clothes that feel unfamiliar or awkward will impact how you move, how you sit, how you speak. The best on-camera looks are those that make you feel like the best version of yourself.

In our media training at The Presenter Studio, we offer advice not just on performance, but on styling – what works on camera, what to avoid, and how to find the sweet spot between your brand and your personality. Whether it’s a big studio interview or a social media video, we help you look the part and own the room.

To find out more about how we can prepare you for success in the spotlight, head to:  https://www.presenterstudio.com/business-presenter-training/media-training