Facing a media interview can feel daunting, especially if it’s live. But with the right preparation, you can feel confident and ready to handle whatever comes your way.

The first step is to get clear on your message. Before you go into any interview, ask yourself what the takeaway should be for the audience. What do you want them to remember? What impression do you want to leave? From there, you can build short, focused answers that deliver impact.

Next, consider how your answers might sound out loud. Speak them aloud, not just in your head. Practice turning points into short, conversational soundbites. The media loves clarity and brevity. Think about examples or personal stories that support your message. People connect with stories far more than statistics.

It’s also important to anticipate the questions. Some may be easy. Others may be more probing. Think about what you’re likely to be asked and how you’ll respond. If a difficult subject comes up, stay calm. Acknowledge the point, then return to your key message.

Lastly, your tone and body language matter just as much as your words. Keep eye contact, sit with relaxed energy, and speak at a steady pace. Even on radio, your voice will reflect how you’re feeling. Calm, confident energy builds trust.

At Presenter Studio, we help clients feel media-ready, whatever the situation. Whether you’re going on camera or speaking to press, our media training gives you the tools to own your message and stay in control. Learn more here: https://www.presenterstudio.com/business-presenter-training/media-training