Today's tip from us here at The Presenter Studio - for any presentation you might be doing, or any social media content.

Get off to a good start.

Too many opportunities are wasted by not getting off to a good start.  You never get a second chance to make a first impression.  

Today’s culture are scrolling.  And fast.  The next thing is far more exciting.  The grass is always greener.  Instagram is like a roulette wheel – the next spin will always reveal something far more interesting.  

In TV we obsess over the opening of any show.  Especially if it’s new, out of fear that the audience will channel hop.  Have you ever noticed on Strictly Come Dancing the first two routines are usually the strongest?  This isn’t by chance.  

Each time you start something new you need to grab their attention.  First impressions form in as little as a tenth of a second. This applies to all forms of communication.  Instagram lives.  Linkedin Lives.  Zooms.  Meetings.  Networking.  YouTube hooks.  Presentations.  Meeting someone new.  

Think about the start of any pop concert.  The swirling lights, the dramatic music, the dry ice, the countdown.  So much thought goes into that opening.  And you can do the same.