When it comes to media interviews, one of the most overlooked – yet most powerful – qualities a spokesperson can bring is warmth. In a world where soundbites can travel further than ever before, how you come across matters just as much as what you say. And warmth is what helps your audience relate to you, trust you, and listen to your message.

At The Presenter Studio, we believe that great media performances aren’t about being perfect – they’re about being real. That means replacing stiff delivery with connection. Instead of delivering a lecture, have a conversation. Your audience doesn’t want to be spoken at – they want to feel like you’re speaking to them.

One of the simplest but most effective ways to build warmth is through eye contact. If you’re on camera, this means looking directly into the lens – not darting your eyes around or watching yourself on the monitor. If you’re being interviewed in person, it means holding steady, natural eye contact with your interviewer, just like you would in everyday conversation. It instantly makes you more engaging and trustworthy.

Empathy is another key ingredient. Whether you’re discussing a product, a policy, or a personal story, showing that you understand how others might feel is what creates emotional resonance. It’s not about rehearsing perfect answers – it’s about responding in a way that’s human and relatable. When you speak with empathy, your message carries far more impact.

Tone is crucial too. A friendly, confident tone puts people at ease and helps soften difficult messages. Combine this with a steady pace and simple, conversational language, and you’ll come across as someone people want to hear from – not just someone delivering a line.

We often say: don’t present – connect. And nowhere is that more true than in media training. It’s not just the words that land, but the energy behind them. So bring your passion, your purpose, and yes – your warmth.

If you’re looking to boost your media confidence and learn how to shine in interviews, our bespoke media training will help you do just that. We’ll work with you to find your voice, your story, and your impact.

To find out more about our media training courses, visit https://www.presenterstudio.com/business-presenter-training/media-training