One of the biggest mistakes people make in interviews – whether on TV, radio or online – is trying to say too much. In an effort to be thorough, they waffle. They lose focus. And ultimately, their main point gets lost in a sea of words.

That’s why a cornerstone of great media training at The Presenter Studio is helping clients identify and deliver their key messages. What do you want your audience to remember? What is the one thing you'd say if you only had 20 seconds?

The media doesn’t give you long. A live radio interview might last five minutes, a TV clip might be just 30 seconds. So your job is to edit yourself – to go in prepared with sharp, relevant, and memorable points.

Think of it like packing for a short trip: only take what you absolutely need. The rest is just extra weight. Great communicators don’t ramble – they distil.

To get started, write down three things you want your audience to remember. Then practise saying each one in a single sentence. That’s your foundation. From there, you can add supporting examples, stats or stories if time allows – but you’ve already done the hard part.

Our media training sessions at The Presenter Studio are designed to sharpen your message and help you deliver it with clarity and confidence. We simulate real media environments, offer tailored feedback, and help you learn to stay on track under pressure.

To make your message cut through, visit our media training page and see how we can help: https://www.presenterstudio.com/business-presenter-training/media-training