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Case Study 1

Case Study

Prudential Plc

Prudential Plc are a regular client. Our first session was to coach two Executive Directors who were giving a presentation at the company's annual review.  

One Executive Director was the host of the event – linking in and out of VT's, and introducing each speaker.  The other was giving a 30 minute presentation.  

FINDING THEIR BRAND:

We worked with the client on their personal brand – how do they want to come across, and what do they personally want to get out of the event? And we explored the brand of the business, the purpose and tone of the event – how do Prudential want to come across, what is their overarching message and how can we capture this?

WORKING ON THEIR SCRIPT AND BEING CREATIVE:

We gave feedback on their scripts, which lacked personality, shape, structure, tone and weren't written for their voice.  We explored ideas on how they could be more impactful, from how to use the audience, music, to is ’30 minutes’ really necessary?  We came up with a ‘watercooler moment’ for the end of one client's speech - he wanted to get people talking, it was a tough one to pull off, but he did it!

WORKING ON THEIR PRESENTATION SKILLS:  

We worked on their presentation skills, focusing on shape, tone, message, personality, pace – all things that when combined help to pull off a winning presentation.  There was a long list of practical things we worked through – how to remember the script, visuals, microphone technique, and how to control nerves, entrance music, use of the stage...

FANTASTIC FEEDBACK:  

Both speakers had fantastic feedback, and we continue to work with Prudential Plc.