When it comes to high-pressure media appearances, good intentions aren’t enough. You need training that’s grounded in real-world experience, tailored to your role, and focused on results. Our Best Media Training Course is trusted by CEOs, spokespeople, experts and creatives across the UK and beyond.
We don’t believe in formulaic training. Every course is led by award-winning producers and media experts with a background in national TV and news. You’ll learn how the media really works – from the inside – and how to use interviews to your advantage.
A standout tip from our course: never go into an interview “to inform.” You go in to influence. That means identifying your key messages in advance, preparing memorable soundbites, and bridging from questions to answers with control and authenticity.
We teach a technique called "message sandwiching" – starting with a confident statement, giving a short supporting example, then repeating your key point. It helps you stay on track and gives the journalist exactly what they need – clean, concise quotes.
We also cover crisis communication – how to protect your reputation when the story turns negative. This includes how to stay calm under pressure, avoid being misquoted, and communicate transparency without exposing your organisation to unnecessary risk.
Whether it’s a primetime broadcast, podcast guest spot or internal media piece, our course prepares you to speak with clarity, credibility and composure.
See why so many people call it the best training they’ve ever had: https://www.presenterstudio.com/business-presenter-training/media-training
Media training has become a vital part of modern communication for professionals who may face the press, appear on television, or speak in public. But what exactly is a media training course and who is it for?
A media training course prepares you to confidently handle media interviews, press appearances, and camera work. It's not just for celebrities. Business leaders, start-up founders and brand spokespeople all benefit from training that helps them communicate their message clearly and authentically. It’s about knowing what to say and how to say it in a way that feels genuine and lands well with your audience.
Whether you’re speaking on behalf of your business in a crisis, launching a new product, or simply building your profile, learning how to manage the media is essential. A good course will give you practical tools to deliver messages under pressure, avoid common pitfalls, and stay on-brand no matter the setting.
If you're considering a course, make sure it fits the needs of your role and industry. Some sessions focus on crisis communications, others on television appearances, and some on social media video content. At The Presenter Studio, our media training is tailored to you and your business, delivered by award-winning TV producers who understand how to bring the best out of you.
Visit our full range of training options here: https://www.presenterstudio.com/business-presenter-training/media-training
If you’ve ever watched a great interview and thought, “They made that look so easy,” you’re not wrong — but you are seeing the result of serious preparation. In media, the art of a strong answer isn’t about saying the most. It’s about saying what matters, clearly and quickly.
That’s where so many people struggle. Under pressure, it’s easy to ramble. You feel the need to explain, to fill space, to keep talking in the hope you’ll say the right thing. But the more you say, the less people hear. That’s why cutting the waffle is one of the most important things we teach in our Media Training Course.
Media is about clarity. Audiences today are busy, distracted, and have short attention spans. Whether you’re on TV, radio, or being quoted in a news article, your words need to land fast. Every sentence should do a job — reinforce a message, show personality, or offer a meaningful quote. Anything that doesn’t do that is noise.
It’s not just about trimming words. It’s about having a clear plan before you go in. That starts with knowing what your key messages are. What do you want people to take away from the interview? What are the two or three ideas that matter most? Once those are clear, your job is to keep returning to them — not by repeating them word-for-word, but by finding fresh, natural ways to bring them into the conversation.
It also means letting go of the need to sound overly polished. The best media guests don’t speak in paragraphs. They speak in sharp, conversational sentences that feel real. They know how to pause, how to stop, and how to make their words count.
At The Presenter Studio, we train people to master that balance — short answers that don’t sound curt, clear points that don’t feel rehearsed. Because when you cut the waffle, what you’re left with is the good stuff. And that’s what gets remembered.
If you’re ready to get your messaging tight, clear and media-ready, visit to learn how we can help - https://www.presenterstudio.com/business-presenter-training/presentation-skills-training